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Ralf Wisser wholesaler in Frankfurt

Customers prefer high quality paper packaging

Grapes are often sold in plastic bags, the so-called carry bags. The wholesale trader Ralf Wisser knows what his customers want: “We noticed that customers prefer grapes in high quality paper packaging. And this packaging is a unique selling point for supermarkets too. This way you can distinguish your products from the competition.”


“Consumers first see the packaging”
The trader has an explanation for the customer’s preference. The consumers first see the packaging and then the product. The appearance of the product’s packaging is the eye-catcher. And according to Wisser paper has a great advantage compared to plastic. “Paper gives customers the feeling of originality and nature’s values. In our experience the customers find this the most attractive form of packaging."

Ralf Wisser
Ralf Wisser GmbH
Frischezentrum Frankfurt
Josef-Eicher-Straße 10, 60437 Frankfurt
Phone. +49 (0) 69 5000 42 19 - 0
rw@ralf-wisser-gmbh.de
www.ralf-wisser-gmbh.de
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