Start of a 'berry' spooktacular season

According to the National Retail Federation, 157 million Americans will celebrate Halloween this year spending almost $7 billion, and one-third of those celebrating plan to throw or attend a party. California Giant Berry Farms is ready to be included in the party and have their berries on the menu.

As consumers embrace fall and all of the color and celebrations that come with it, California Giant has also changed their colors and message to entice consumers to
keep berries in the shopping cart and on the family menu with their Scary Berries promotion running throughout the month of October.

The Scary Berries electronic recipe booklet developed in partnership with ScharffenBerger Chocolate is packed with unique ways to dress up California Giant
strawberries and chocolate into mummies, ghosts, pumpkins and more. New You Tube video featuring transformations of berries into scary edible creatures will be promoted throughout social networks drawing attention to the fact that, Yes, berries are the perfect Halloween treat.

Consumer subscribers of the company Buzz Blog received a link to the free electronic book of recipes from www.calgiant.com and the link to the You Tube video.

Additionally, trade partners that subscribe to the Trade Buzz will also receive the material as they are encouraged to keep California Giant berries prominently
displayed throughout the fall season. All California Giant social media outlets, in addition to those that follow ScharffenBerger will draw attention to the new
campaign offering the free material to consumers after they provide demographic information and answer a few questions about their shopping behavior and preferences.

For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613
Email: cjewell@calgiant.com
www.calgiant.com