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Special Fruit introduces new packaging for sweet potatoes

Sweet potatoes are a booming business

Special Fruit has been supplying sweet potatoes for more than ten years now. They supply their sweet potatoes in various packages, but they have recently introduced a brand new package. In this new package 500 grams of potatoes are packed into one cardboard box with a flowpack. 




Potential
Santiago Zapata from Special Fruit: "We invest a lot in this product because we know it has huge potential. Sweet potatoes are a booming business in many markets. Over the last five years in particular we have seen an upward trend in sales. There is a lot of demand for sweet potatoes coming from our neighboring countries, but the Scandinavian market is also growing." Special Fruit is responding to this demand by offering customers various packaging options, "The new packaging is attractive and informative, and it contains cooking tips, recipes and the health benefits of the potatoes." 




"Sensible alternative to the regular potato"
Special Fruit supplies sweet potatoes year round from Spain, Portugal, Senegal and the U.S. The product is transported by land or sea. Santiago is optimistic about the future, "The sweet potato is becoming more known, partly due to its health benefits. It is a sensible alternative to the regular potato. Being healthy is very popular right now. People are much more conscious about their food, and in their search for ideal products they are running into the sweet potato more and more. On a culinary level this product offers many possibilities: from soup to mashed or fried in the pan. A very versatile product with so many possibilities."



For more information:
Santiago Zapata
Special Fruit
Europastraat 36
2321 Meer, Belgiƫ
+32 3 315 07 73
www.specialfruit.be
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