The Meyer lemons are a real hit in the United States, but are still relatively unknown in Europe. Tesco did introduce Meyer lemons from California to the shelves two years ago. "I haven't heard of any other Dutch importers offering them yet. We sold them as just lemons for years, but there is a good story behind them and we want to expand on that this year and market the product as a speciality," says Pieter.
"The sales of the organic Meyer lemons was mainly focussed on the natural food market in recent years. German organic supermarkets also enjoy them and in recent years the sales towards retail have also started to get going. It is a unique product to communicate about for supermarkets. Nature and More will also support customers with sales material such as posters, recipes and other point of sale materials so that the consumer also knows what they are being. We expect stable volumes and that the lemons are scarce is an advantage," concludes Pieter. "The Meyer lemon has it in it to become a bigger product."