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"Study "FAIR - from niche to mainstream"

"Fair" will undergo a development similar to "organic" - thus the conclusion of the new trend study of the Zukunftinstitut Frankfurt, which was commissioned in the run-up to the trade fair FAIR TRADE & FRIENDS by the Westfalenhallen Dortmund GmbH. The study " FAIR - von der Nische zum Mainstream" ("FAIR - from niche to mainstream") investigates what economic chances the theme Fairer Trade offers, and how the trade spectrum is currently expanding.



The fair trade has let go of the "jute bag" flair a long time ago and is nowadays extending from food to fashion, up into high tech and re- and up cycling products.

But read it for yourself...

Trendstudie "FAIR - Von der Nische zum Mainstream", PDF

Source: www.westfalenhallen.de
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