WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. has revamped its Nature’s Greens Savory Selections line, which it first introduced in 2012. Savory Selections is a set of unique, ready to eat products, which can be prepared in two convenient ways: as a stovetop sauté or in the microwave and are available at retailers nationwide.
Stemming from consumer research as well as retailer demand, the company is launching three new blends of greens to replace existing flavors: Brussels sprouts & bok choy, chard & kale and collard & kale, all with bacon sriracha sauce. Retailers across the country are now carrying the three new flavors.
Along with the flavor change, the packaging also received a facelift. The new items come in high-impact quality packaging with a contemporary and bright design. They kept the convenience factor of the original items.
WP Rawl prides itself in listening to demand, both from its retail customers and from consumers. The product development team is constantly looking to stay ahead of trends as taste buds and generations continue to evolve.
“Gone are the days when greens were prepared in one traditional way,” said Ashley Rawl, vice president of sales, marketing and product development. “Not only are consumers looking for healthy options, they are also looking for variety. We will continue developing quality products which consumers seek.”
All three new Nature’s Greens Savory Selections items are available now in 10 ounce bags.
Contact:
Jen Velasquez
Marketing Manager
Tel: 813.254.0769