The Mecklenburg-Vorpommern agricultural marketing bureau (AMV) and the Federal Ministry of Food and Agriculture published a study of German delicatessen, specialties and convenience food in France.
This study shows that small and medium enterprises often can’t survey the needs of other markets; this hinders a successful trade on those markets.
The AMV states that because of this possible market potential cannot be exploited. Especially foreign marketing strategies and the requirements of the consumers in many markets are largely unknown.
Source: AMV/BLE