Julia Roberts urges consumer to 'Save Our Soils'
Amsterdam, The Netherlands, 16 June 2015
‘By the time you've read this, 9,378 m² of fertile soil has been destroyed.’ This is the message being delivered by Julia Roberts as she becomes the latest in a line of
international VIP's to express support for the Save Our Soils initiative.
The Hollywood actress has this week become the newest face of Save Our Soils, following in the footsteps of respected names, including the Dalai Lama, Bishop Desmond Tutu, activist Vandana Shiva and conservationist Douglas Tompkins.
Many of them will be speaking at the forthcoming Celebrating Soil! Celebrating Life!
conference, which takes place from 26-27 June in Amsterdam.
With 30 football fields of soil being lost every minute to irresponsible farming practices, the UN-backed Save Our Soils initiative aims to inform consumers about the urgent need to halt the loss of irreplaceable soils.
Save Our Soils has recently launched the 'I like organic’ campaign which encourages
consumers to buy organic in order to save soils. By ‘liking’ the Save Our Soils Facebook page or the campaign website saveoursoils.com, consumers can participate online.
Each ‘like’ will release €5 from the Save Our Soils Fund, enough to save 500m² of fertile soil. By sharing her picture, Julia Roberts is encouraging consumers to join in and buy organic food.
Celebrating Soil
The Celebrating Soil! Celebrating Life! congress, which is being held in Amsterdam in two weeks’ time, is another key element of the Save Our Soils campaign. The event is seeking to make people aware of the importance of fertile soils and the threat to soils worldwide.
Speakers will include Vandana Shiva, Douglas Tompkins and Princess Irene of the
Netherlands, among many others. Dutch entrepreneur Volkert Engelsman, CEO of Nature & More / Eosta, who initiated the Save Our Soils campaign and congress, said, “We want to support growers to develop sustainable farming practices and save soil fertility. Likewise, we want to encourage consumers to buy sustainably farmed organic food and be conscious of production methods. There can be no sustainability without transparency. Saving the world’s soils is essential not just for our wellbeing, but for the survival of future generations.”
For more information:
Michaël Wilde
Eosta / Nature & More
Tel: +31 (0)180 63 53 63
Email: michael.wilde@eosta.com
www.celebratingsoil.com