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Italy: Kareena aubergines are truly unique!

"The aubergine campaign went well until April 25th, then there was a sudden drop in prices due to the bank holiday, which always seems to affect prices," explains Tommaso Ferrisi, Verd'Oro line sales manager for Gold Green.

The company's newest product are Kareena aubergine, created because of a "bet" made with Stefano Campazzi, geneticist for Meridiem Seeds Italia.


Operator packing Kareena aubergines.

"In addition to round, oblong, purple and streaked aubergines, we also produce Kareena ones, which are a niche product. They have a particular shape and taste and can be used for a lot of dishes."

So far, they have been cultivated only on 1,000 sq m. "We started harvesting in late November 2014/early December 2015. Plants produce fruit that weighs max. 100 grams each."



"Feedback has been good in Florence and Rimini. Prices are high compared to the other varieties and have remained so throughout the campaign - from €3.50 to €4.50. We don't think they will change much because there is a specific range of clients who buy it."

Clients seem to be very satisfied with the product, especially the Chinese community in Florence.



"I believe we will continue in the next campaign with similar of even bigger volumes. We will try to find the best solutions both in terms of yields and markets."

Contacts:
Tommaso Ferrisi
Gold Green
Santa Croce Camerina, 168
97017 Ragusa
Tel.: (+39) 0932 911956
Cell.: (+39) 355 1619 239
Email: tommaso@aziendaagoldgreen.com
Web: www.aziendagoldgreen.com / www.verdoro.it

Author: Maria Luigia Brusco
Copyright: www.freshplaza.it