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Green Giant Fresh launches cauliflower crumbles

Green Giant Fresh rolls out new Cauliflower Crumbles in U.S. and Canada, offering consumers a convenient new way to enjoy cauliflower.



“Cauliflower is on-trend and in demand; chefs and consumers, alike, are finding delicious new ways to use this popular vegetable,” said Director of Marketing, Jennifer Fancher. “Our uniquely processed, ready-to-use Cauliflower Crumbles take all the prep out of this healthful ingredient,” Fancher continued. “They can be steamed right in their package and are versatile enough to be used in a variety of dishes and applications, including roasting, baking, sautéing and mashing.”

In addition to the time-savings value and consumer appeal of Cauliflower Crumbles, the patent-pending process provides the perfect paleo friendly, gluten free ingredient, while extending shelf life and preventing discoloration. This extended shelf life and consistent color make this product attractive to retailers; and the value-added convenience of Crumbles is enticing to time-starved consumers by making family meals easy and nutritious.

Please visit greengiantfresh.com.

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