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Germany: Sungold Kiwi available again in May

In May, the new crop of New Zealand Sungold Kiwi will be available in German retail. The launch will be supported by an extensive advertising campaign in TV, print and online media.

150,000 Kiwi for promotional activities

According to fruchthandel.de, in addition, to this nearly 80 promoters will hand out approximately 150,000 Sungold Kiwis between May and July in correspondence with different promotional activities over several days in the cities of Berlin, Hamburg and Düsseldorf. Sampling campaigns at attended markets and a Germany-wide road show with 15 vehicles will take place simultaneously.



An addition to Zespri Green
"The Zespri Sungold is a great addition to our classic Zespri Green and will delight all, who love the juicy-sweet freshness", says Andreas Borgers, Marketing Manager of Zespri Germany. "Even last year, we were able to introduce small amounts on the German market, although they were sold out quickly. This year, all customers can finally see the quality of the Zespri Sungold."

Ideal companion for a healthy life
"The Kiwi is one of the healthiest fruits of all: It is rich in vitamins, antioxidants and minerals. The contained vitamin C strengthens the immune system, enhances the body’s defence and acts as an antioxidant: It protects the body against cell-damaging free radicals. Thanks to its high fibre content and the contained enzyme Actinidin, the Kiwi support digestion natural in addition. This makes the Kiwi an ideal companion for a healthy life. The Sungold Zespri kiwi is the hairless version of the Kiwi and is very nutrient-rich: it contains as many nutrients as ten apples and as much vitamin C as three oranges", Zespri announce.


Source: www.fruchthandel.de
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