Following one of the coldest East Coast winters on record, Sunkist is happy to be bringing a taste of California and Arizona sunshine to the 2015 Canadian Produce Marketing Association (CPMA) Convention and Trade Show in Montreal. The citrus cooperative will showcase fresh, premium seasonal citrus along with new point-of-sale materials to help trade partners spring into citrus to lift spirits and sales.
“Springtime is all about fresh, and at Sunkist we’re pleased to be revealing a fresh new look to our retail marketing materials at the CPMA convention and trade show,” said Sunkist Director of Retail Marketing Julie DeWolf. “Our new point-of-sale collateral makes our bright, beautiful citrus shine against a rustic background that evokes the heritage of Sunkist’s 120-year growing history.”
Display bins
Addressing retailers’ needs for quick turnaround and promotional flexibility, Sunkist will be displaying its new fully customized secondary display bins – which the company is now offering in addition to its regular line of display units. These new quarter bins, which hold 60-80 pounds of citrus, are easily assembled and can stand alone or be used to create a waterfall display off standard produce tables. The inner structure is a blank corrugate bin which is then covered with a high-graphic corrugate sleeve.
Gold Nugget mandarin variety
The new materials help showcase Sunkist® citrus in the retail environment and generate consumer excitement for specialty varieties such as Gold Nugget variety mandarins – a sweet, juicy easy-peel mandarin named for its beautiful bright, bumpy rind. Visitors to the Sunkist booth will be able to sample and taste why Sunkist has branded its Gold Nugget variety mandarins as Nature’s Treasure® for their unique exterior and exceptional flavor.
Grapefruit
Sunkist will also highlight the mighty and versatile grapefruit at the trade show, sampling freshly-squeezed grapefruit juice at their booth. Available year round, Sunkist grapefruit packs a nutritional punch along with its delicious tart-sweet flavor. Sunkist continues to educate younger consumers about the health and weight loss benefits of citrus along with promoting modern usage tips from at-home mixology, to do-it-yourself beauty with the “Not Your Mother’s Grapefruit” program – aimed at increasing consumption among Millennials.
To highlight how delicious and versatile citrus is as an ingredient, Chef Jill Davie will be serving Sunkist® Orange and Tomato Gazpacho with Sautéed Lemon Shrimp and Sunkist® Flatiron Steak with Citrus Spiked Butter Beans incorporating Sunkist oranges, limes and lemons.
Offering over 40 citrus varieties including specialties and organics, Sunkist will also feature its in-season specialty varieties such as Cara Cara Navel oranges, Minneola tangelos, Ojai Pixie tangerines and Meyer lemons at the trade show and its Lil Snappers® brand, kid-size fruit for small hands. Visit Sunkist at CPMA booth 1005 to find out how Sunkist can help you squeeze the most out of citrus sales.
For more information:
Joan Wickham
Sunkist Growers
Tel: (+1) 661-290-8777