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"Self-exporting for us too risky"

Low prices, as well as their large processing capacity, have been causing difficulties to onion packers for years. Are there opportunities? Is it still feasible for packing stations to export themselves?

Monie is an onion sorting and packing station, processing about 35 to 40 thousand tonnes of onions per year. Yellow, red and pink onions are supplied in 500 gram packs, large bags and everything in between. "Our onions come from growers who cultivate for us either as part, pool or contract growers. We have two buyers/cultivation supervisors employed accompanying them during the cultivation and storage of the onions. Additionally, we also buy them on the open market," said Eric Moerdijk, of Monie, based in Nieuwdorp. Monie's onions are sold to exporters in the Netherlands.



Focus on cultivation and processing
The fact that the packing centre itself does not export, he says, is a conscious choice, because that way Monie can focus more on the product's cultivation and processing. "Exporting is a job in itself, for which you need the knowledge and the right people. Furthermore, self-exporting, in our opinion, involves higher risks when it comes to payment security. We think that, in addition to self-exporting processors, there will be also a market for office exporters, because they can often supply a wider range of products, and this entails advantages for clients overseas."

Good quality onions
The current onion season has so far been marked by good quality and low prices. Eric says that for both growers and processors the price in most cases does not cover their costs. "The positive thing about the low prices is that, in a season like this, we are able to supply the world with excellent quality onions at a very competitive price. In the long term, this is probably positive for the Dutch onion sector." He notes in previous years onions of moderate quality were sold at a high price, and this affected the reputation of Dutch onions. "Because of the low prices, we have so far had a record export season." In the first half of the 2014-2015 campaign (up to week 52), 550,000 tonnes were exported, compared to 458,000 in the first half of the 2013/2014 season.





Large stock
How the season will finish is, in his opinion, difficult to estimate. Eric: "If the production estimates made by growers are accurate, there will still be a considerable volume to export in the second half of the season. Not an impossible task, but a challenge, partly because of the Russian boycott and the high yields in other European countries. In any case, it is hard to predict.

Large capacity and transparency
The biggest stumbling block for packing centres is their huge sorting capacity and the fierce competition among processors and exporters. "We are also in a market that is becoming increasingly transparent. Growers are now well-informed about market prices and trends and this has an impact on the market. Due to the large sorting capacity and exports, the demand for onions is sometimes quite big, and growers respond to this by temporarily supplying less or nothing at all. This often results in the prices paid to growers increasing, while the price per bale does not rise due to fierce competition between processors."

Differentiation
The biggest challenge, I think, is to differentiate yourself as a processor from your competitors," says Eric. "This may be achieved in many ways, for example, by entering into cooperation with growers, targeting specific customers, or focusing more on quality or new markets." He believes that raising the quality standards is important for the entire sector. "In the breeding and development of new or existing varieties, there is a growing focus on quality rather than yield as the most important factor. We also see more and more tests and experiments designed to help improve the product's quality. Lastly, growers are increasingly aware that quality can indeed make the difference when it comes to the turnover generated by their crop. In the Netherlands, we have an enormously efficient production and distribution chain, where the risks are well spread. The cost per kilo, both in cultivation, processing and logistics, is very competitive compared to many other countries."

Tight margins
Johan Boone, of Gebr. Boone, from Oostdijk, points out that declining margins are a major stumbling block in the onion business. "For years, the increasingly tighter margins have been making things very difficult for us. There is not a lot of room between growers and exporters, but as packers we have to be right there in the middle. Purchases are too great, sales too low and there are more than enough packers," he said in mid-February. "There is not enough demand; we have too much capacity altogether." He stated that he had the feeling that few onion companies that didn't also export themselves would remain. "For us, at this time that is absolutely not convenient. First and foremost, it is not what we are specialised at, but it also brings other problems with it, such as residual payments. Of course, this is naturally a hot issue, but for now our focus remains on growing and packing the onions. Packing stations devoted to supplying the best quality onions as well as special sizes and packaging will naturally always remain."



Quality can make a difference
For now, the season has gone fairly well for Gebr. Boone. The onions are of good quality and the packing centre has so far done a good job. "Unfortunately, we are struggling with tight margins, so there is very little profit for us packers. How do I look forward towards the coming years? That I could not say. There is a lot of uncertainty worldwide, and mostly this year because of the consequences of the Russia-Ukraine dispute. For the remainder of this season, the picture is bleak. Russia is not an option; Eastern Europe needs to gather momentum, and Africa is again closed. Only the Caribbean and Brazil are still good options. He believes that the few opportunities available are heavily dependent on quality and flexibility. "You need to select the best people to work with if you want to be able to make a difference in the market, but of course, we rely entirely on the exporters." He gives the example of the Caribbean and Central America; a market which this year demanded mostly Class 1 and Class 2 onions. "Being able to continuously supply a consistent quality is something we will be focusing on in the coming years, but all in all, the onion trade always entails huge challenges."

Gebr. Boone is an onion sorting and packaging company with sales amounting to more than 30 thousand tonnes per year. These onions are supplied mostly by its own growers, while the rest is bought from the open market. "Sorting, custom sorting and packaging is what we do. The yellow and red onions can be packed in formats ranging between 500 grams and 25 kilograms, as well as big bags. The majority are shipped in 25 kg packages," says Johan. At least 80% of the onions go to exporters; the rest is used for onion processing companies and domestic wholesalers.