After opening two branches in Spain and France, Dutch group HillFresh becomes operative in Italy too.
Moreno Bonfatti is the director of HillFresh Italy - fresh produce available 365 days a year from selected Italian commercial farms and historic supplier partners for counterseasonal products.
"No compromises"
Easy to say but not quite a simple thing to do, because everything must be controlled and respect specific quality and safety standards.
10 kg cartons and 5 kg basket boxes.
"We sell kiwis, melons, table grapes and citrus fruit under the "Expert in Taste" brand, and we offer great flavour, Brix level, compactness and service. The latter includes customer assistance, logistics and innovative packaging. The objective is to start working with the main Italian retailers."
White cells for 5 kg basket boxes.
"Thanks to our agreement with producers in Latina and Verona, we started with Italian kiwis, and the season will continue until mid-May. We are talking about 6,000 tons of produce, 70% of which is directed abroad - mainly Northern Europe but even France and Spain."
"Soon, the melon campaign will also start with the early varieties from Morocco, followed by the Spanish and Italian ones. Table grapes will start in July and then the season will end with lemons, oranges and clementines from Calabria and Sicily."
Ready-to-eat packet.
Logistics
In order to do all this, HillFresh Italy can stock up to 2,000 pallets and is equipped with the latest machinery to package products. There is also a "track & trace" system. In addition, HillFresh has access to all its productive sites worldwide and has a 3,000 km logistics network. Of course it also holds the GlobalGAP certification.
Contacts
HillFresh Italy
Viale del Lavoro 29
Verona
Tel.: (+39) 045 8530300
Fax: (+39) 045 8530310
Email: info@hillfreshitaly.eu
Web: www.hillfreshitaly.eu
Author: Raffaella Quadretti (FreshPlaza Italy)