For only the second year growing strawberries in Tasmania, Costa has done ‘very well’ by its own admission. “Production and quality wise it’s been a very good year,” says Peter McPherson, General Manager of the Berry category for Costa. “It’s only our second year growing here in Tasmania, and we use the Driscoll’s genetics. We want to support the berry patch concept.” Growing conditions for strawberries are ‘far more consistent’ than what you’d tend to get on mainland Australia, according to Mr McPherson. “The strawberry market has been tough going more so because the Yarra Valley had a very kind weather season.”
The size and quality of the fruit has been excellent, however a bumper crop all around has meant that consumers were spoilt for choice with abundant supply from other Australian growers as well, keeping prices rather low, Mr McPherson says, “there was pressure on the market, and the price has been below expectations to date.”
Harvesting a new line in a new area meant there has been a lot for Costa and its farmers to learn about harvesting strawberries and producing quality-eating fruit for the consumer. “We’ve been through a very big learning curve. The fruit is always much bigger at the beginning of the season,” adds Mr McPherson. Overall, however, he is positive about the future of the market, and the berry market in general due to the conditions and quality of produce coming out of Tasmania. The yield for other crops and for all berry ranges, including blueberries, raspberries and blackberries has ‘far exceeded expectations’ he says. “With the blueberry market in particular in Australia, volumes are really going to come on.”
The Tasmanian strawberry season starts in late October and will continue for about two more months, into May.
For more information
Peter McPherson
General Manager, Berry Category
Costa Group
Phone: +61266492921
Website: www.costagroup.com.au