Estonia: First retail chain online

Maxima Eesti owned by Maxima Grupe became the first retail chain in Estonia to open a store online. Residents of Tallinn and its surroundings are now able to buy more than 6000 different types of everyday food and drinks, vegetables, fruits, perishable and frozen products.

Maxima was also the first to offer online shopping possibilities to residents of other Baltic States – in Lithuania online shop was launched in 2011, in Latvia – in 2012.

“We carefully observe customers’ needs and try to use our best experience in other countries where our companies operate. The project of online shopping is one of the examples, when the project, created in Lithuania, was moved to Latvia and, finally, developed in Estonia”, – says General Director of Maxima Grupe Neringa Janavičiūtė.

The new E-Maxima in Estonia is available since the beginning of February. The most demanded its products turn to be water, diapers and milk products. Prices online are the same as in MAXIMA shopping centers. Besides to this, customers can also use the same discounts as in the stores.

The first E-Maxima store was opened in Vilnius, Lithuania, in February 2011. Last March, it was replaced by the new online shop BARBORA, set up by the shareholders, according to a bilateral strategic partnership with Maxima LT. Meanwhile, E-Maxima was launched in March 2012 in Riga, Latvia. It is currently the only grocery store on the Internet in this country.

Maxima Grupe is a holding company, established in 2007, that controls retail stores in Lithuania, Latvia, Estonia, Poland, and Bulgaria. It operates 519 stores MAXIMA X, MAXIMA XX, MAXIMA XXX, ALDIK and T-MARKET: 228 of them are located in Lithuania, 147 in Latvia, 73 in Estonia, 44 in Bulgaria and 27 in Poland.

For more information:
Giedrius Juozapavičius
Maxima Grupe
Tel.: +370 659 15118
Email: giedrius.juozapavicius@maximagrupe.eu
www.maximagrupe.eu