Sunkist Growers launching new Sesame Street packaging
The program will use the influence of Sesame Street brand and characters to promote fruit and vegetable consumption among children aged 2 to 5 and their parents and caregivers.
Kevin Fiori, Sunkist Vice President of Sales & Marketing“Childhood obesity is a critical issue for our country, and we are proud to be working with PMA and Sesame Workshop to encourage families to eat healthier,” said Sunkist Vice President of Sales & Marketing Kevin Fiori. “Like Sunkist, Sesame Street is a trusted family brand and we hope our collaboration will help generate consumer excitement about fresh citrus and the produce category as a whole.”
Sunkist will be offering its customers a Sesame Street-themed 10-pound Navel orange carton and polybag as well as a Giro-bag for easy-peel mandarins, according to a press release. The eye-catching packaging will assist the goal of helping kids and their families eat more fresh produce.
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