Tesco recreate 1960’s store for Goodwood Revival weekend

This year Tesco, who are a major sponsor of Goodwood Revival weekend are going all out to give customers the most immersive retro experience to date. Tesco will recreate a 1960’s store stocked with authentic products; showcase a lovingly restored 1950s Tesco delivery van as well as selling specially produced retro toys and games. The delivery van was recently seen touring central London before delivering toys to Great Ormond Street Hospital’s on site school.

The main Tesco store will sell much loved products such as Treets, Marathon bars, Opal Fruits, Tunnocks’ tea cakes and traditional cream soda which have been specially remade and will be available to buy in their 60s-style branding. Tesco has also worked with independent toy supplier House of Marbles to offer customers authentic toys and games from the era.

Tesco will be providing those camping at the Millsfield campsite the chance to Click & Collect their grocery shopping over the weekend, picking up their order from one of two specially designed delivery vans.

For those not able to make it to Goodwood they can still take a stroll down the aisles, by using Google Places to take a virtual tour of the store and see vintage products displayed on shelves exactly as they were fifty years ago.

Adam Kirk, Senior Marketing Manager at Tesco said: “We’ve really gone all out this year. We’ve got a great history and lots to draw on so we love recreating our 1960’s store, and it’s been great getting other brands involved too. We know that visitors and customers love visiting our shop and it’s great to see how nostalgic people feel when they see the old Tesco logo above the shop door. It’s a real feel good event and we can’t wait to welcome customers into our store.’

Goodwood revival
Kevin Doherty who joined Tesco in 1961 gives a firsthand account of his time at Tesco, how the business has changed and his memories of our founder Jack Cohen in this film.

Please visit www.tescoplc.com for more information.