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Angel Sanchez (Conserve Italia)

Italy: Growers will pay the highest price for the Russian ban

"The processed and preserved vegetable sectors should not be affected, as they are not included in the ban. However, our partners will indeed face a few problems, as growers will pay the highest price," explains Angel Sanchez, general manager of Conserve Italia.

"I have never seen so many peach tree uprootings like this year - growers were already affected by the consumption crisis and now the Russian option is also gone. The situation is also difficult for apple producers, especially if Poland will sell its produce in Europe starting from October."

It is still too early to make an assessment on the pear situation, but more or less things are the same. It takes years to find new clients, but it's very easy to lose them. It will be difficult to find alternative markets. At the same time, it's not a good idea to direct produce in excess to the processing industry, as the profits are much lower and it will be a pity to have to process perfect fruit."

The only hope would have been a solution to the Ukraine crisis. "However, things have worsened. Luckily for us, we are not particularly worried as our Yoga fruit juices have become the leaders in Italian cafés, with a share of the market of around 20%."


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