But growers aren't happy
AU: Woolworths fresh produce sales increased after Jamie Oliver marketing campaign
Under the program, growers were asked to voluntarily pay an additional 40 cents per crate of food to help fund the advertising push.
The marketing campaign had attracted criticism from lobby group Ausveg, which was sceptical of any benefit for growers.
In a letter sent to participating growers, Woolworths says the program has been 'highly successful' and that the boost in sales has been good for both suppliers and customers.
Audio: Ausveg's Andrew McDonald on Woolworths advertising campaign (ABC Rural)
Andrew McDonald, from Ausveg, says his members are still angry about the program.
"If these figures are correct or to be believed, the obvious question we'd then ask, really how much of this money is going to be returned to the hardworking growers who supplied the supermarket and contributed to the campaign?
"I mean, if growers don't get their fair share of this campaign, then you really could accuse the retailer of crowing about this."
Woolworths declined to give an interview, but says that 50 per cent of growers were happy to pay the additional levy.
Source: www.abc.net.au