As many supermarkets interested in buying fruit are attending the PMA Fruittrade Latin America, FEDEFRUTA is preparing domestic entrepreneurs and producers/exporters to make the best of the business meeting that will be held on November 12 and 13 at Espacio Riesco.
Fedefruta, ProChile and St. Thomas University, are going to conduct two different workshops, one on exports and another on marketing, plus a trip to the United States, in part financed by public funding, to address direct exports from the orchards to the consumer markets.
The first workshop will take place at each Regional Meeting of Fedefruta and producers will be able to learn about the exporting process and funding.
The second workshop will be held in September for all of the people who registered for the PMA Fruittrade Latin America business conference. This marketing workshop's goal is to improve the marketing knowledge and skills of the country's entrepreneurs that will negotiate with the hoards of buyers arriving into the country for the Fruittrade.
Additionally, the attendees of the workshops will have the possibility of winning five tickets to go to the world's largest food fair, the PMA Fresh Summit 2014 to be held between October 17 and 19 in California, United States. Prochile's Agricultural Export Promotion Fund will be helping fund travel expenses.
Thus, it is expected, Chilean producers will be ready for the PMA Fruittrade Latin America. There, producers will be able to do business with supermarkets and importers and attend the convention, which will have more than 90 exhibitions regarding the commercial, technical, legal and technological issues of the horticultural industry.
Source: El Fruticultor