Retailers in Sweden are working on a series of innovations. For example, Coop Sverige installed giant billboards explaining how to store fruit and vegetables to make them last longer. The short shelf-life of fresh produce often drives costumers away, but it is just a question of explaining the tricks to avoid wasting it. Source: IGD
Sweden: Supermarket billboard show tricks of storing fresh produce
Retailers in Sweden are working on a series of innovations. For example, Coop Sverige installed giant billboards explaining how to store fruit and vegetables to make them last longer. The short shelf-life of fresh produce often drives costumers away, but it is just a question of explaining the tricks to avoid wasting it. Source: IGD