Registration open for Europatat Congress 2014

Europatat, the European Potato Trade Association, is pleased to announce the opening for registrations for the annual Europatat Congress, in Brussels (Belgium) on 22-23 May 2014. Taking place in the capital of Europe during the EU election week, the congress will focus under the slogan “Heading towards 2020” on the challenges ahead for the potato trade. Friday’s plenary session will feature well-known experts Joeri Van den Bergh (Insites Consulting) on branding to Generation Y and Virginie Pernin (GIRA Foodservice) on trends in the European Foodservice Market as well as Ladislav Miko, Deputy-Director General for the food chain at the EU Commission DG SANCO.

Participants will have the chance to review the different activities of Europatat during 2 parallel meeting sessions of the various Europatat Commissions (seed potatoes, ware potatoes, early potatoes & packers and technical & regulatory issues). These sessions will also feature different guest speakers. Confirmed speakers thus far include Kate Cox, Marketing Manager Potato Council, who will talk on the industry’s communication actions undertaken in the United Kingdom and Dick Zelhorst, Chief Purchase Officer Aviko, on the trends in the processing industry.

The congress will bring together the whole European potato sector, providing fresh ideas for the industry and a unique networking opportunity. Besides the professional part of the congress, there are also several social events organised to reinforce the networking and contact among the European potato community.

For more information:
Frederic Rosseneu
Europatat
Tel: +32 02777 1585
Fax: +32 02777 1586
Email: Frederic@Freshfel.org
www.europatat.eu