Rijk Zwaan shares healthy ideas at Fruit Logistica 2014
‘Sharing a healthy future’ is Rijk Zwaan’s new slogan. It embodies everything that Rijk Zwaan strives for: its belief in vegetables, colleagues, customers, people, the Earth and its future. By working together in chain projects, the vegetable sector can contribute to a healthy future. And that inspires us at Rijk Zwaan to continue developing healthy, tasty and appealing vegetables and vegetable concepts. These products, along with our ideas about a collaborative approach, will be our focal point during Fruit Logistica 2014.
Healthy convenience products
Rijk Zwaan's ever widening range of healthy convenience products is just one example of the company's contribution to a healthy future. Rijk Zwaan has further extended the ‘one cut ready’ Salanova® lettuce concept by adding a red and a green Batavia type, for instance. Meanwhile, Sandissima® is a new line of small watermelon varieties with an excellent internal quality. Rijk Zwaan’s tomato assortment, too, keeps on widening and deepening: particular highlights at Fruit Logistica will be the flavoursome loose round cherry tomato Nancy RZ and the blocky mini tomato Vacetto RZ.
Many other Rijk Zwaan varieties, product lines and concepts are expected to attract plenty of attention too during Fruit Logistica. The Rijk Zwaan exhibition team will include chain managers as well as crop specialists, thus ensuring that every visitor to the stand will be able to talk to someone with the right expertise for their particular needs.
Rijk Zwaan will be located in Hall 1.2, Stand B23.
For more information:
Ton van Leeuwen
Rijk Zwaan
Tel: +31 (0) 174 532 487