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US: Green Giant expands offering with hydroponic butter lettuce

Growers Express introduces its newest leaf lettuce category offering, living butter lettuce, under the Green Giant® Fresh brand. Living butter lettuce is known for its consistent quality and attached roots, giving it significantly longer shelf-life than other fully harvested lettuces.

Each butter lettuce head will be packaged in an individual clamshell with the iconic Green Giant® Fresh brand and Box Tops clips. To aid shoppers in easy access to quick meal solutions, each package provides a QR code that links to recipes, helpful preparation instructions and handling tips.

CEO Jamie Strachan stated, “On the heels of over 25 other product launches this year, we are very excited to expand our greenhouse line with Green Giant® Fresh Butter Lettuce. We remain committed to consistently delivering solutions that truly help our customers enhance their category offerings.”

For more information:
Jennifer Fancher
Green Giant Fresh
Tel: +1 831.751.1370
Email: jfancher@thegiant.com

Publication date: 10/22/2013


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