Germany: Fruit Logistica meets expectations

Fruit Logistica lived up to high expectations. Held from 8-10 February in Berlin, Fruit Logistica attracted the industry's major decision-makers, excellent reviews from exhibitors and trade visitors regarding the commercial results at the trade fair, and an increased number of trade visitors. More than 58,000 trade visitors from 130 countries came to learn more about products and services spanning the entire fresh produce value chain and to gain a global overview of the market. Around 80% of the visitors came from outside Germany. Exhibitors and trade visitors alike praised the excellent contacts to wholesalers and retailers, fruit and vegetable growers, importers and exporters. Key representatives from the world of agricultural policy came to Berlin, including twelve ministers of agriculture. Some 750 media representatives from 37 countries reported on site at the exhibition venue.

Dr. Christian Göke, Chief Operating Officer for Messe Berlin GmbH, commented: "Hardly any other industry worldwide has a trade fair with such an indisputable leading position as Fruit Logistica. The outstanding features of this year's Fruit Logistica were the international scope of the trade fair, the high degree of decision-making authority of industry representatives, the global market overview in the exhibition area and the presentation of the produce sector’s great innovative strength."

Trade visitors at the world's leading fresh produce trade fair voted "Apfel-Schiffchen®" into second place. Elbe-Obst Vertriebs GmbH (Germany) developed these ship-shaped apple slices. A new drying technique guarantees crispness and prevents browning. Third place went to Tozer Seeds Ltd. (UK) for "Flower Sprout TM", a cross between Brussels sprouts and kale with green and purple frilly leaves.

For more information:
Susanne Tschenisch
Messe Berlin
Tel.: +4930 3038-2295
Fax: +4930 3038-2296
tschenisch@messe-berlin.de
www.fruitlogistica.de
www.messe-berlin.de