Bejo reveals Coolwrap at Fruit Logistica

At Fruit Logistica Bejo revealed its new concept to stimulate cabbage consumption: Coolwrap; a square cabbage leaf from especially selected flat white cabbages with a mild flavour. This leaf can be used as a wrap, for sushi or as part of a healthy sandwich. The Bejo stand, located in hall 1.2, was built around a cabbage centre. A chef prepared little bites with Coolwrap and Léttage. This is another cabbage concept that contains cabbage varieties with a mild, sweet taste. The cabbage stays crispy and fresh and has a high nutritional value. This makes Léttage exceptionally suitable as an ingredient in healthy, tasty salads.

Many people have already visited the stand of Bejo on the first day of the Fruit Logistica. They were the first to see the new concepts. “The first day is always very busy”, says Perry Kuilboer, Sales manager Benelux at Bejo Zaden.

Pieter Gabriëls, Director Bejo Samen GmbH continues “with our products and concepts we inform our visitors about the possibilities for our crops. We experience a big interest in our new usage of white cabbages. We already spoke to people from food services and traders. They ask a lot about usability and availability in the market. Also growers visited our stand and showed interest to start growing this type of white cabbage. We hope we can bring the different parties together after this exhibition”.

The vegetable seed company also placed purple sprouting broccoli, snack carrots and shallots firmly in the limelight. These concepts and crops are the response of Bejo to the growing demand for tasty and healthy vegetables that are convenient and easy to prepare.

Bejo is also a trendsetter in seeds for the organic sector. For all concepts and varieties there is organic seed available.

For more information
Danielle Bruin
Bejo
Tel: +31 6 230 679 16