Imported cherries from Chile are currently being retailed widely across Vietnam at just over VND 100,000 per kg (approximately US$3.82/kg), marking a sharp shift from their usual premium positioning. In previous seasons, cherries were typically priced at VND 400,000 to 750,000 per kg (US$15.27 to US$28.63/kg) and at times approached VND 1 million per kg (US$38.18/kg).
Since early February, traders have been offering Chilean cherries at VND 110,000 to 200,000 per kg (US$4.20 to US$7.64/kg). The product is available not only in supermarkets and specialty fruit stores but also via online marketplaces.
According to a wholesale importer in Ha Dong Ward, Hanoi, Chilean "gold box" cherries are entering the final stage of the harvest season, resulting in increased supply and lower prices. Fresh shipments of XLD cherries are listed at VND 650,000 per 5 kg box (US$24.82 per box), with bulk pricing at VND 630,000 per box (US$24.05) for five to 10 boxes and VND 600,000 per box (US$22.91) for orders of 20 boxes or more. "That works out to roughly VND 120,000-130,000 per kg, much cheaper than cherries imported from Australia, the US, or New Zealand," she said.
At the retail level, a store in Cau Dien Ward is offering cherries at VND 100,000 per 600 g box and around VND 180,000 per kg (US$6.87/kg) for 1 kg packs. Supermarket pricing is reported at approximately VND 249,000 per kg (US$9.50/kg). Retailers note that demand tends to increase ahead of the first full moon festival of the lunar year, although prices remain below early-season levels.
Price differentiation remains linked to origin. Cherries from the U.S. and Australia are positioned in the highest price bracket, New Zealand fruit in the mid-range, while Chilean cherries are currently the most affordable imported option on the Vietnamese market.
Source: DTI News
