In recent years, Colombia has consolidated its position as one of Europe's main suppliers of tropical and exotic fruits, with Hass avocado as its flagship product. According to data shared by Liliana García, director of ProColombia for Spain, Portugal, and Italy, the country has achieved sustained growth in both the volume and value of exports by adapting to the environmental and social standards demanded by the European market.
Between 2020 and 2024, the value of Colombian avocado exports increased from 64 million to 309 million dollars, which is a 382% rise. 54% growth was recorded between 2023 and 2024 alone. In the case of fresh fruit, the increase is equally remarkable, from 285 million in 2020 to 585 million in 2024, an 84% rise. "We are seeing a growing trend. Colombia is not just supplying quality products to Europe, but also complying with all the Green Pact and transparency in sustainability requirements," says García.
© Procolombia
Spain, one of the main European destinations for Colombian avocados, is currently the fifth largest importer. Although exports fell slightly from 23 million in 2023 to 20 million in 2024, the director of ProColombia says that "Spain is also a producer," so the overall trend remains positive. There's also room for growth with other tropical fruits, such as gulupa, uchuva, and Tahiti lime.
One of the main challenges for Colombia has been adapting to Europe's environmental requirements, especially those set in the Green Pact. For García, these challenges have become an opportunity for differentiation. "The FAO considers Colombia a key food producer worldwide. Our climate allows us to produce all year round, and a great advantage is that most crops are irrigated with natural rainwater, a key factor in environmental traceability."
ProColombia, a public-private entity that promotes exports, is playing a key role in helping companies meet international requirements. It offers exporters technical information, legal advice, and networking spaces at fairs such as Fruit Attraction, which the country has attended for nine consecutive years.
In the coming months, ProColombia plans to continue working on providing training to producers and exporters in sustainability and environmental traceability in order to facilitate further growth and continue opening markets in Europe. "Entrepreneurs need to be educated in the steps of social and environmental commitment demanded in Europe. This is the only way that will allow us to continue growing solidly in the agrifood sector," says García.
For more information:
Liliana García
ProColombia
Tel.: +57 (601) 5600 100
[email protected]
www.procolombia.co
