Morocco continues to expand its presence in the international fruit and vegetable trade, showing steady recovery from recent drought impacts and increasing global recognition in the agricultural sector.
According to Italiafruit News, Morocco has become one of the Mediterranean's top produce traders, with its agricultural economy evolving beyond a regional role into a more global position. The data shows that Morocco's fruit and vegetable exports rose by 120% in volume and increased fivefold in value between 2005 and 2023.
Production has been particularly strong in key export crops such as berries, avocados, and tomatoes, segments that have been highly competitive over the past two decades. Overall, fruit production has grown by 33% in the last 20 years, while tomatoes remain the backbone of Morocco's export portfolio, accounting for nearly half of total vegetable exports, or around 600,000 tons.
In April 2025, EastFruit data identified Morocco as a growing force in global produce markets, supported by expansion into Asian destinations through a collaboration between the Moroccan Delassus Group, the Food and Agriculture Organization (FAO), and the European Bank for Reconstruction and Development (EBRD).
Morocco's export growth has reached 500% over the past twenty years, driven by both product diversification and new market access. The United Kingdom and the Netherlands now receive 29% of total Moroccan produce exports, while France and Spain absorb 49%. The United States and Canada remain consistent buyers, importing mainly Moroccan citrus.
Italy's imports of Moroccan produce are described as modest but stable, highlighting the country's growing competitiveness within the broader European and Mediterranean region.
Morocco's trajectory reflects a long-term transformation of its agri-export model, positioning the country as one of the key suppliers to European and emerging markets.
Source: Morocco World News
