Bako Sweet® is suiting up for its first-ever Game Day Tailgating promotion, giving retailers a fresh opportunity to score incremental sales this fall. Available September and October, the brand's product lineup will feature limited-time football-themed packaging and in-store displays designed to capture shopper attention during one of the highest consumption seasons of the year.
The promotion includes organic and conventional sweet potato trays, organic and conventional 3 lb. and 5 lb. mesh bags, and the fan-favorite single sweets – wrapped sweet potatoes that are washed, ready to microwave, and now dressed to look like footballs. Vibrant Game Day Tailgating display bins feature the "Sweeten Game Day Tailgating" theme, complete with a football goal post graphic, sweet potato appetizer imagery, and a sweet potato sister character dressed in football gear.
© Bako Sweet
Sweet potatoes continue to outpace both the total produce and potato categories in dollar and pound sales growth across the U.S., and the brand is the #1 sweet potato brand in dollar sales nationwide (NielsenIQ Syndicated Data, 52 Weeks Ending 6/29/24). With 85 percent of consumers making unplanned produce purchases, visually engaging displays like Bako Sweet's Game Day Tailgating bins give retailers a way to inspire impulse buys, especially during high-energy shopping periods.
"Fall is one of the most exciting times for food and entertaining, and game day gatherings are a perfect occasion to spotlight sweet potatoes," said Susan Noritake, vice president of sales and marketing at Bako Sweet. "We're encouraging retailers to get their orders in now so they can be ready to win big when shoppers start planning their tailgates. Our themed packaging and fun, high-visibility displays not only grab shopper attention but also inspire creative, better-for-you game day recipes."
© Bako Sweet
To extend the excitement beyond the store, the brand will share a lineup of tailgating and grilling recipes across its social media channels and partner with influencers to create Game Day-inspired content. With promotional activity accounting for over 30 percent of vegetable sales in 2024 (Circana, Integrated Fresh, MuLO+, 52 weeks ending 12/29/2024), these digital activations provide retailers with additional momentum to convert online engagement into in-store sales.
The Game Day packaging and displays will be available for shipment starting September 1, and retailers are encouraged to secure orders early to maximize sales during football season.
For more information:
Bako Sweet
Tel: (+1) 661-858-1075 x818
[email protected]
www.bakosweet.com
