Mission Produce, Inc. is showcasing its promotable supply of jumbo avocados and mangos at the New England Produce Council (NEPC) Expo in Boston, Mass., August 18-19, 2025.
"Our strong supply of jumbo avocados and mangos provides a timely opportunity for retailers to leverage larger sizes to drive incremental sales and attract high-value shoppers," said Galen Johnson, senior director of sales. "Size is not only a key indicator of quality to avocado and mango shoppers,¹,² it's a profit driver—whether through bulk or bagged programs.³,♠ NEPC is the perfect venue to connect with our partners and explore how to maximize this moment."
© Mission ProduceJohnson says size is a key indicator of quality to avocado and mango shoppers, and is a profit driver.
The company's vertically integrated farms in Peru are producing strong volumes of jumbo avocados this season. Additionally, Mexico's upcoming avocado size curve is leaning heavily on 48s and larger,¹ and nearly half of Mexico's Kent mango crop consists of sizes 6 and larger.²
Jumbo avocados (sizes 36, 32, and 28) yield more than twice the edible volume of smaller sizes (96, 84, 70, 60), delivering value for consumers.♣,♥ Retailers adding jumbo bulk or bagged avocados have historically seen substantial category growth, including dollar lifts up to 29 percent and minimal cannibalization of smaller fruit.³,♠
© Mission Produce
Jumbo mangos carry a 73 percent price premium over smaller sizes.
Jumbo mangos (sizes 6 and larger) provide retailers with a premium offering, appealing to over one-third of mango shoppers who prefer larger mangos.° Jumbo mangos carry a 73 percent price premium over smaller sizes, representing an opportunity to drive incremental revenue.×
Mission Produce will be at the NEPC Expo at booth #117.
¹ Numerator/Mission Avocado Usage Survey. Aug 2024.
² Mango Usage Survey. July 2025.
³ Circana, masked retailer, 13 weeks ending 4/2/2023 vs. prior 13 weeks.
♠ Circana, masked retailer, 26 weeks ending 11/1/2020.
♣ Avocados From Mexico.
♥ Mission Produce Intelligence.
° Suzy survey of 1,000+ mango shoppers. July 2023.
× Circana, Total U.S. MULO+, 4 weeks ending 7/27/25.
For more information:
Jenna Aguilera
Mission Produce, Inc.
[email protected]
http://www.missionproduce.com/
