Israel's Ministry of Agriculture has approved table grape imports from Peru for the first time, aiming to increase competition and ease winter prices, which can reach up to 45 shekels (€10.65) per kilo. Until now, South Africa had been Israel's sole foreign supplier during the off-season, but political tensions between the two countries have changed the dynamics.
In the months when local farms are out of season, South African imports traditionally covered market demand. Since the outbreak of the war, around 15,000 tonnes of South African grapes have entered Israel, compared to an annual domestic harvest of 56,000 tonnes. The addition of Peru is expected to drive price competition among importers and curb cost increases.
The move is notable given Israel's strict import policies, designed to protect domestic growers and prevent pest entry.
Peru is among the world's leading table grape producers, accounting for roughly 11% of global exports. In 2024, the country harvested about 790,000 tonnes, exporting 620,000 tonnes mainly to the US, China, the Netherlands, and Mexico.
In Israel, market leader Invey-Tali Cooperative in the Lachish region holds exclusive varieties and a strong brand presence, controlling nearly half the sector's financial turnover. Competitors include Bananot Ha-Hof, which has expanded from bananas into grapes, and supermarket chain Rami Levy, which recently secured exclusive rights to a new variety from the Volcani Institute to rival the popular 'Tali' grape.
The ministry stressed that the Peru deal is part of a broader strategy to diversify import sources and increase market competition. The first shipments are expected this winter and will directly compete with South African supplies. All grapes will undergo mandatory pest inspections at Israeli ports before distribution.
Source: cursorinfo.co.il
