During the XXXVII International Seminar Blueberries Trujillo 2025, Pro-blueberries General Manager, Louis Miguel Vegas, discussed Peru's plans for expanding blueberry exports to additional Asian countries. According to Vegas, there is untapped potential in the Asian market, particularly with the increasing exports to China and the anticipated impact of the Chancay megaport. He highlighted, "Asia is a market with enormous potential. Peru's exports to China are increasing year after year, and with the opening of the Chancay megaport, this will only increase. There are still several destinations in Asia that we don't have access to."
Looking ahead, the focus includes gaining market entry into countries like Indonesia, Japan, and South Korea. Vegas emphasized the role of Peru's National Agrarian Health Service (Senasa) in this effort. Maintaining current export markets remains a priority, with Vegas noting, "Every year, destination authorities visit Peru largely to certify that we're ready to export to that destination and for that season, so there's no room for complacency."
Proarándanos' manager outlined the employment benefits linked to the sector, stating, "Blueberry is a labor-intensive crop; it generates a lot of formal, well-paid employment," which is significant for less developed areas.
Despite a 30% increase in exports and a more than 400-ton rise in production in 2025, challenges persist, primarily due to reliance on Callao and Paita ports. Diversification of export routes and enhancement of logistical operations are urged to combat congestion issues. Vegas recommends cabotage to Salaverry and Chancay as potential solutions.
Source: Blueberries Consulting
