LIDL GB's initiative aims to resurrect a familiar practice from British football: The half-time orange slice. This campaign ties into national memories, particularly among the over-55 age group. Research indicates 64% of this demographic remember the orange slice tradition, with only 29% of 18-24 year-olds sharing this memory. Currently, alternatives such as cereal bars, chocolate, and crisps dominate as half-time snacks, with only 19% of parents offering orange slices.
Dr. Hazel Wallace, a registered nutritionist, emphasizes the benefits of oranges: "Oranges have been a classic half-time snack for years, and they offer a refreshing combination of fluid, electrolytes, and vitamin C." Despite its diminished popularity, 62% of parents express support for reviving the tradition, noting its health benefits and nostalgic importance.
Georgina Hall from Lidl GB shares, "There's something brilliantly nostalgic about the humble orange slice – a half-time memory that's stayed with many of us since childhood." As the Official Fresh Fruit and Vegetable Partner of UEFA Women's EURO 2025™, Lidl is engaging grassroots teams across Great Britain by providing free oranges during the Women's Euros tournament.
Source: Herald
