Brazilian watermelon exports have been increasing, with European countries being its largest buyers. According to data from the Secretariat of Foreign Trade (SECEX), the volume of watermelon exported to Europe has nearly tripled in the past ten years. European countries have become the top purchasers of Brazilian watermelons, resulting in a 19% revenue growth, reaching US$ 57 million in 2022.
OF course, Brazilian watermelons are produced and shipped following strict sustainability standards. The product is 100% traceable, sanitized, and packed in specific shipping bins. Flor de Goiás, a company specializing in the watermelon market, offers a special line of this fruit, including Watermelon Pingo Doce Original (red pulp), Watermelon Pingo Doce Yellow, Watermelon Soet and Watermelon Premium. These watermelons have a high brix (sugar) content, fewer seeds, firmer and crunchy pulp, vibrant colors, and an average size of 4 to 8 kg, making them easy to transport and appealing to a wide range of tastes.
Source: brazilianfarmers.com
