The Washington apple crop experienced a decrease in overall volume this 2022-23 season. While the organic apple supply was only down about two percent, organic Honeycrisp saw a downtick of 14 percent according to Washington storage reports. While retailers have had to be flexible and promote other organic varieties this spring and summer, the Chilean fruit Honeybear® is providing customers the flavor of their organic Honeycrisp and other key varieties. Honeybear Brands uses a dual-hemisphere growing strategy that allows it to provide year-round organic supply assurance to customers.
According to the Organic Trade Association, the sale of organic products in 2022 reached an all-time high with organic produce leading the way. For apples, organics represent 15 percent of total sales, which is up from 14 percent in 2020, according to IRI. With demand increasing steadily each year, supply assurance is of the utmost importance for retailers who want to establish relationships with customers looking for organic produce.
Honeybear Brands uses a dual-hemisphere growing strategy that allows it to provide year-round organic supply assurance to customers.
“The idea of healthy food and healthy environment is something that continues to grow for Americans and drives their desire for organic products,” says Don Roper, vice president of sales and marketing. “Really good organic apples can be hard to come by in the summer months, but the data shows us the demand is there and growing every year. That’s why we continue to grow our southern hemisphere program which allows us to refresh the organic supply during a time when domestic supply begins to run short.
The Chilean crop is known to provide a fresh crop with a flavorful eating experience. The exceptional growing conditions with the right balance of warm days, cooler nights and perfect rainfall are key to flavorful apples. As it did this year, the Honeybear import program will continue to grow along with consumer demand for fresh organic apples.
Visit Honeybear Brands at booth #211 at the Organic Produce Summit July 12-13 in Monterey, California.
For more information:
Denise Leach
Honeybear Brands
Tel: +1 (919) 610-1916
[email protected]
www.honeybearbrands.com
