For over a century, the Liberty Bell has symbolized the independent spirit and commitment to quality behind Washington Fruit Growers. Today, that same spirit continues with the launch of a new PLU sticker designed to connect shoppers directly to the story and values behind every piece of fruit the company grows.
The updated sticker features a QR code that gives consumers access to information about:
- The health benefits of apples, pears, and cherries
- The company's organic program, sustainability efforts, and food safety initiatives
- The company's long-standing dedication to quality
© Washington Fruit Growers
"As more consumers—especially younger generations—want to know where their food comes from and how it's grown, we saw an opportunity to make that information easily accessible," said Tommy Hanses, chief executive officer. "By simply scanning the QR code, shoppers can learn about the health benefits of our fruit, the sustainable practices we use, and the steps we take to ensure quality and safety every step of the way."
The bell shape of the new sticker pays tribute to the company's long-time logo, the Liberty Bell — a symbol of the company's roots and commitment to excellence. Family owned and now led by the third and fourth generations, Washington Fruit's refreshed design makes it easier for shoppers to recognize the fruit they trust while highlighting the company's focus on quality and transparency.
"This update connects our past and future in a meaningful way," added Hanses. "We're proud to offer not only premium-quality fruit, but also a simple way for shoppers to see the care and responsibility behind everything we grow."
The new PLU stickers will begin appearing on the company's conventional and organic apples in produce departments nationwide this season.
For more information, visit the company's website or scan the QR code on its fresh fruit in stores.
For more information:
Lauren Roberts
Washington Fruit Growers
[email protected]
https://washfruitgrowers.com/
