Equifruit announced that Jennie Coleman, president and co-owner, has been named one of Canada's Top 100 Most Powerful Women by the Women's Executive Network (WXN) for 2025.
This award shines a spotlight on Coleman's leadership and impact-driven ethos. Since acquiring the company in 2013, she has propelled the company's growth while prioritizing ethical business practices. With the Fairtrade banana company appearing on The Globe and Mail's list of Canada's top growing companies for four consecutive years, the company shows that business success and social responsibility can go hand in hand.
"I'm deeply grateful to be recognised as one of Canada's Most Powerful Women," said Coleman. "We might not be "powerful" in the conventional sense of the word, we don't have massive assets or a global workforce. However, what we do have is the strength of our moral clarity. We know what we stand for, what we're trying to achieve, and we refuse to compromise on our values. Power, I've learned, doesn't have to come from scale, it comes from purpose."
© Equifruit
As a certified B Corp, the company's ethical business values are legally embedded through a "mission lock". This legal commitment to business as a force for good, a core part of the B Corp certification, means that its principles will always be central to the business even as it grows and develops. This award underscores Equifruit's enduring commitment to a fairer banana industry.
The WXN Canada's Most Powerful Women award recognizes women who make a transformational difference in their fields. Coleman joins the distinguished ranks of previous winners including Lisa LaFlamme, award-winning international journalist; Dr. Makaziwe Mandela, global activist and daughter of Nelson Mandela; and the Honourable Rona Ambrose, former leader of Canada's Official Opposition in the House of Commons.
For more information:
Georgia Crump
Equifruit
Tel: +1 (833) 511-3247
[email protected]
www.equifruit.com
