After a 2024 season heavily impacted by the climatic disasters that struck several Spanish provinces, the 2025 persimmon season is giving the sector a new lease of life. At Anecoop France, the first Fuyu - the earliest flat persimmons - opened the season in mid-September, followed by the tasty Rojo Brillante variety in early October. The season had a difficult start due to unfavorable harvesting conditions. "We found it difficult to maintain continuity at the start of the season, as the harvest at the beginning of October was affected by stormy and rainy weather conditions," explains Andreu Mir of Anecoop France.
© Anecoop France
The rest of the season looks promising
But the situation is about to change and the trend looks rather promising. "The rain has stopped, which will enable us to resume harvesting in better conditions. It is possible that this rain, while initially penalizing, will actually have a beneficial effect by clearing the orchards of the South African mealy bug, which has been impacting production. We therefore hope that this will lead to an improvement in fruit quality, with slightly larger sizes than initially forecast."
While the season is likely to remain average, the objective remains ambitious: To achieve sales of 110,000 to 120,000 tons of persimmons, out of an estimated production of over 150,000 tons. This represents a clear upturn on last year, when the sector lost almost 50,000 tons in 24 hours due to extreme weather conditions. "From October 20th, we will be entering the peak season. We are hoping for a full season, and we are very optimistic that we will be able to market until week 2 next year. This is very good news for persimmons and for all our farmers who suffered so much last year."
© Anecoop France
Anecoop continues its efforts to increase persimmon consumption in France
On the commercial front, with only 22% of French people eating persimmons, the challenge remains a major one. "Right from the start of the campaign, we began distributing persimmons through all the marketing channels available in France, especially supermarkets, where we are beginning to make our mark. But our sales growth will depend above all on winning over new consumers. For the third year running, we continue our promotional activity with Promofel. We will be working alongside our floor managers to help position the product on the shelves. It is vital that persimmons be listed alongside apples and pears, rather than in the exotic fruit section."
© Anecoop France
Other promotional actions aimed at the general public are also planned, including a TV campaign on the major French channels during weeks 45 and 46. The first in-store events will be held under a 'Kakiween' theme, to celebrate the season. These are just some of the ways in which we are promoting this autumn fruit, which is still very little known in France.
© Anecoop France
For more information:
Andreu Mir
Anecoop France
Phone: +33(0)4 68 68 38 38
[email protected]
www.anecoop.com
