Shoprite has continued its initiative to keep cabbage prices affordable for consumers across South Africa, investing about R24 million (US$1.28 million) between June 2024 and July 2025 to subsidise the cost of one of the country's most widely consumed vegetables.
The retailer maintained price caps of R12.99 (US$0.69) per cabbage in Usave stores and R14.99 (US$0.80) in Shoprite supermarkets, even as the cost price climbed to as high as R25 (US$1.34) during the same period. Prices in some regions were often lower than these caps.
© Shoprite Group
According to the company, the decision is part of its effort to help safeguard household food security, given cabbage's importance as an affordable and nutrient-rich staple.
Cabbage remains one of South Africa's most accessible and widely cultivated vegetables, grown across regions such as Limpopo and the Western Cape. It is valued for its versatility and nutritional profile, being rich in vitamins C and K, fibre, and minerals.
In 2024, South Africa produced more than 160,000 tons of cabbage for the formal market, with additional supply coming from smallholder and informal growers. However, production costs have increased due to rising fuel and fertiliser prices, water shortages, and logistical challenges, which have contributed to higher market prices.
By absorbing part of these costs, Shoprite has aimed to stabilise retail pricing and maintain access to the product for lower-income households.
"Cabbage is an integral part of many South African diets. It is resilient, nutritious, tasty, and familiar. By keeping it affordable, we are investing in food security, dignity, and health for millions," said Quintin Paladin, General Manager of Freshmark and Fresh Foods.
The initiative forms part of the company's broader strategy to maintain stable pricing on key food items amid fluctuating agricultural input costs and continued pressure on consumer purchasing power.
For more information:
Shoprite Group
Tel: +27 (0) 21 980 4000
www.shopriteholdings.co.za
