Argentina's blueberry season is underway, focusing on Tucumán and Concordia, and is expected to continue through December. However, the sector faces a significant challenge this season: competing with countries that have access to advanced genetics and greater investment.
According to Alejandro Pannunzio, president of the Argentine Mesopotamia Blueberry Producers Association (APAMA), the industry peaked in 2008, with approximately 5,000 hectares planted and exports nearing 20 million kilos. Currently, the planted area has been halved, and export volume is about 5 million kilos, he stated.
Argentina's main production regions are primarily in the northwest, with Tucumán at the center, and in the Mesopotamia region, where Concordia remains the main hub. The northern part of Buenos Aires also produces blueberries, but to a lesser extent.
"Argentina used to be a leader in the sector, but issues with financing, limited access to the latest genetics, and hurdles to intellectual property have made us less competitive," Pannunzio said.
The businessman explained that to start in this business, one needs to invest in at least 25 hectares and achieve vertical integration, including cold storage and access to international clients. Typically, the first harvest occurs in the second year after planting.
Domestically, consumption has grown over the past decade, driven by promotional campaigns and the perception of blueberries as healthy. "It is a very rich, low-sugar fruit that is considered a superfood due to its antioxidant content," he said.
The main export markets for Argentine blueberries are the United States, England, and Continental Europe, though the sector is still aiming to expand into the Chinese market, which is seeing sustained growth in demand and requires high-quality standards.
Source: perfil.com
