Agri-TechE's REAP Conference, which brings together potato growers, researchers, innovators, government officials, and agri-business representatives from the UK and abroad, will be held at KingsGate Conference Centre in Peterborough on November 4, 2025.
Baroness Minette Batters, who has recently completed her Farm Profitability Review, will deliver the keynote address. "Innovation and technology are absolutely key to boosting on-farm productivity," Batters said. "The Farm Profitability Review, which will be completed just days before REAP, follows extensive consultation across the industry, and I'll have several conclusions and reflections to report during the keynote. It's a multifaceted picture, but agri-tech has a vital role to play in building resilient, sustainable, and profitable farms of the future. I've been trying to get to an Agri-TechE event for a while, so I'm looking forward to attending REAP and being part of the conversation."
© British Potato
Agri-TechE Director Belinda Clarke stated that the 2025 theme highlights the need for collaborative and systems-based innovation in potato production. "As pressure grows on land, time, money, people, and resources, both co-creation and co-existence are essential. We need mission-led innovation shaped by real-world challenges, and to embrace the reality that multiple systems will share the same space," she said. "Success and future farm profitability depend on how we bring them together, which is what we intend to bring closer to reality at REAP 2025."
The REAP Conference will continue to serve as a platform for discussions on the role of agri-tech in improving productivity and supporting the long-term sustainability of farming systems.
For more information:
Stephanie Cornwall
British Potato
Tel: +44 (0) 1778 395055
Email: [email protected]
www.britishpotato.co.uk
