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Moroccan "Doukkali" grapes hit the market

Table grapes from the fertile Doukkala region, north of Morocco's Atlantic coast, are hitting the market for a season that runs until the end of September. The region is renowned for its black Doukkali grapes, a local variety that is the only grape in Morocco bearing a protected geographical designation.

© Bouchaib Ettaki

Like other regions in Morocco, Doukkala is suffering from a harsh climate that is affecting crop yields. Bouchaib Ettaki, the owner of the Domaine Rmula, says: "The growing period has been very challenging due to adverse weather conditions. We experienced two heatwaves, with temperatures peaking at 46–47°C; the first was at the end of July, and the second occurred just a few days ago. The water table is also almost depleted. Yields have consequently fallen by 20–30% compared to a normal season."

However, the grower says that the quality is 'excellent' this season. He adds: "The Doukkala terroir is well known for the quality and sweetness of its grapes. Despite the loss of volume, we are managing to maintain and improve on this excellent quality from season to season."

© Bouchaib Ettaki

According to Ettaki, another thorn in the side of producers in the region is marketing. He explains: "Growers, especially those confined to the local market, struggle to obtain fair prices. The sector is disorganised and dominated by middlemen who dictate their terms. Unfortunately, in the absence of trading cooperatives, growers remain the weak link."

"We are actively seeking export prospects for our grapes. As such, our production meets export standards and our structure has the necessary certifications," Ettaki adds.

Despite challenging production and marketing conditions, the sector remains promising, Ettaki says. "We hope that the marketing of fresh produce in Morocco, especially for the local market, will be better organised. Production remains economically promising, provided that sales channels are reconsidered."

For more information:
Bouchaid Ettaki
Domaine Rmula
Tel: +212613858712
Email: [email protected]

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