Livingstone's food, beverage, and agri-food team has advised the shareholders of Madremia on the sale of the company to Winning Group.
Madremia has a family origin that dates back to the 1940s, when Joaquín Sancho Sanz began growing citrus in Canals (Valencia). In 1983, the company opened its first production plant equipped with specialized machinery for processing fruits and vegetables. Since then, it has grown to become one of the main groups devoted to the marketing of citrus, as well as other fruits and vegetables.
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Winning Group is a Czech industrial holding company founded in 2016 that is present in various sectors, including the automotive, construction, real estate development, leisure, and services sectors.
With the acquisition of Madremia, Winning Group joins as a strategic partner to support the growth plan designed by the company, which includes its consolidation in the domestic market and international expansion. The operation contemplates the continuity of key family figures in operational management, such as the current commercial director, Carlos Sancho, demonstrating commitment to the project's stability and development.
"The Sancho family felt that it was the right time to bring in a new partner to continue our consolidation plan in the domestic market and international expansion. This operation marks a new milestone in Madremia's trajectory. We would like to thank the Livingstone team for their advice and dedication throughout the process," stated Carlos Sancho, shareholder partner and current commercial director.
"It has been a pleasure for us to advise the Sancho family on this important step in the company's history. With this operation, Madremia will have the support of a first-rate industrial group," stated Eleuterio Abad, partner at Livingstone.
Joan Costa, associate at Livingstone, added: "Our team has been very involved in this project. We are very pleased to have been able to find a buyer outside the usual investor landscape already present in the market."
Livingstone has been involved in other transactions in this sector, such as the merger of Frutas Tono and Guillem Export (today Grupo Deterra), and the sale of V.Ros to Iberian Premium Fruits (IPF). On this occasion, Livingstone acted as exclusive financial advisor to Madremia, while Garrigues provided legal advice to the acquiring party.
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