In six months, the 29th expoSE – Europe's leading trade fair for asparagus and berry production – and the 14th expoDirekt – Germany's largest trade fair for direct marketing in agriculture – will take place at the Karlsruhe Exhibition Center. From November 19 to 20, 2025, 440 exhibitors from 14 countries and over 5,000 trade visitors are expected to attend. Already, 244 companies from 14 countries have registered. The trade fair duo is organized by the Association of South German Asparagus and Strawberry Growers (VSSE).
Good progress so far in the asparagus and strawberry season in Germany
The first half of the asparagus season has already been successfully completed, and the strawberry harvest is in full swing with strong demand for the delicious regional fruits. "May brings ideal weather for asparagus and strawberries, and we expect the season to continue to go well. Exhibitor acquisition for our trade fair duo is also going as well as last year, so we are optimistic about this year," explains VSSE board spokesman Simon Schumacher.
Exhibitors at last year's expoSE
Investment needed in light of extreme weather and rising production costs
The industry continues to face numerous challenges. Extreme weather, rising production costs, staff shortages, excessive bureaucracy, and stringent regulations are driving further automation and calling for innovative solutions that save personnel, time, and other resources.
Applications for the Innovation Award open until September 30, 2025
Exhibitors at expoSE and expoDirekt can apply for the Innovation Award with their new products until September 30, 2025. An independent jury of experts will review the submissions and award the prizes. The award ceremony will take place on the first day of the trade fair.
Professional exchange at expoSE & expoDirekt
Once again this year, expert forums such as the 36th Asparagus Day (in German and English), the 3rd Berry Technology Forum (in German and English), the 2nd Stone Fruit Forum, and the Direct Marketers Forum will provide additional knowledge transfer, exchange, and networking opportunities.
The great response to the 1st Stone Fruit Forum in 2024 means that this area will be even more prominently featured at the trade fair.
After its great success last year, the Direct Marketers Forum will once again take place in Hall 1 at the stand of the direct marketing trade journal HOF direkt.
For more information:
www.expo-se.de