Today, niche markets that value quality, traceability, and sustainable practices represent an important opportunity for organic banana exporters, especially in a context where spot prices have exceeded the minimum levels guaranteed by certifications such as Fairtrade. However, challenges such as water scarcity, the presence of the Fusarium fungus, and recent logistical complications have forced the sector to adapt to continue growing.
© Valle del Chira
The Valle del Chira Organic Banana Producers Association, located in northern Peru, groups 360 small producers on approximately 300 hectares. Traditionally, the association exports 10 containers per week, equivalent to 400 to 500 containers per year. "80% of our market is in Europe, mainly in the Netherlands, France, and Germany; 15% goes to the United States and 5% to Canada," stated engineer Miguel Morales Zapata, the organisation's representative.
However, the 2024 campaign has been marked by major drawbacks. Logistical issues have reduced exports by 10%, and the impact of Fusarium has been devastating. In addition to the prolonged drought, there was stress due to excess water, aggravating the fungus's impact on the plants. "Our weekly volume has dropped from 10 to 6 containers; the situation is critical," Morales said. This drop represents a major challenge in an increasingly competitive market.
© Valle del Chira
Morales said that, despite having the advantage of being Fairtrade certified, which ensures a minimum price of $13.95 per 18.14 kg box plus a dollar social premium, the current product shortage has pushed spot prices to higher levels. "In Ecuador, the spot price stands at $14 and has been above the minimum price for several weeks," he said. However, he said, Fairtrade contracts do not allow for short-term price adjustments, which limits the benefits of this increase for producers.
© Valle del Chira
For 2025, the organization is focused on recovering its production levels, driven by improved water supply from the Poechos reservoir. In addition, its strategy focuses on strengthening relationships with niche markets that value quality and social commitment. "A niche customer, who is missing a container, feels it much more than a large importer. That's why we're looking to have closer and more sustainable relationships," Morales said.
The association's long-term goal remains clear: to consolidate the Banano Peruano brand as a synonym of quality, sustainability, and resilience in the global market.
For more information:
Miguel Morales Zapata
Associación Valle del Chira
Tel.: +51 968 124 224 / +51 969 338 110
Email: [email protected] / [email protected]
www.valledelchira.com
