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Ideal for the H&R and big retail channels

Two new clementine juice mixes now available

Two new thirst-quenching juice mixes have become available on the market, perfect for those who pay attention to their figure and well-being and, above all, are healthy thanks to the vitamin A, C, and E content provided by carrot, pineapple, and clementine. The two new proposals from Masseria Fruttirossi are branded "Lome Super Fruit" and are available in the "Clementine, Pineapple and Carrot" and "Clementine, Pineapple and Mango" flavours.

© Masseria Fruttirossi Srl

The two new mixes add to the company's range, which already includes two pure juices, Pomegranate and Clementine, and two other pomegranate-based mixes: "Pomegranate, Strawberry and Raspberry" and "Pomegranate, Ginger and Lemon".

Masseria Fruttirossi is one of the leading Italian producers of pomegranates, the famous superfruit, which the company cultivates using sustainable methods over 400 hectares of orchards located in Puglia.

© Masseria Fruttirossi Srl

Like all "Lome Super Fruit" juices, the two new mixes are made from 100% cold-pressed fruit with no added sugars, colouring agents, preservatives, or concentrates, and are produced in the company's own facility in Castellaneta Marina.

All Lome Super Fruit juices are certified 'Vegan OK', and are intended as concentrates of natural well-being, as they are made of 100% fresh fruit ready to drink.

Masseria Fruttirossi also announced another important innovation involving the packaging of Lome Super Fruit juices, designed to differentiate the lines dedicated to the H&R sector from those destined for big retail chains.

© Masseria Fruttirossi Srl

The labels of both lines boast an attractive and contemporary look, characterised by a lively colour palette with realistic illustrations and complementary characters that create dynamism and make the bottles immediately recognisable.

© Masseria Fruttirossi SrlWhat's new is the sleeve label for juices destined for the H&R sector, available in 200 ml glass bottles with the sleeve not covering the neck and cap of the bottle to facilitate opening. For the H&R channel, Masseria Fruttirossi has chosen a label with essential graphics that emphasise the naturalness, authenticity, and, above all, high quality of the product. "All our Lome Super Fruit juices are real fruit juices, and not just one of the many fruit drinks available on the market," explains the Apulian company.

The juices sold in big retail chains are available in 500 and 250 ml bottles and feature a sleeve label that also covers the cap, preventing customers from opening the bottle before purchasing it: this packaging was introduced one year ago.

The distinguishing element of the labels for the big retail chain is a transparent window that allows a glimpse of the contents: in pomegranate-based juices, it has the iconic shape of the superfruit showing garnet red juice while, in clementine-based juices, it has the shape of this citrus fruit, showing juice of a deep orange colour.

For more information:
Masseria Fruttirossi
C.da Terzo Dieci snc
74011 Castellaneta (Taranto) - Italy
+39 099 9647688
[email protected]
lomesuperfruit.com

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