Today, Arjan van 't Hoff marks a special milestone: 30 years in the industry.
Although his father, Geert, always advised, "Learn a trade, do NOT go into fruit and vegetables," on February 1, 1995, Arjan joined the family business, Hoffruit B.V.
Alongside a huge starting salary of 1,330 guilders gross, he also received a company car—a third-hand Nissan Micra with a giant penguin on the bonnet! No special treatment as the "boss's son"—he started from the bottom.
Packing leeks in Turkey 1997
Article in Horto fruticola 1998
Working visit to Honduras 1997
Trade magazine 1997
From 2001 to 2008, Arjan worked at Nico de Jong B.V. on Marconistraat in Rotterdam.
Ever felt like you have to do everything yourself?
In 2009, Arjan moved to Valencia, Spain, to work at SanLucar...
... where he also met his wife...
... and four years later, he joined Iberiana Frucht, where he has now been working for nearly 12 years...
... and where, in 2018, his children, Lucas & Marco, were immortalized on nearly 100 trucks...
... The next generation in fruit and vegetables? Let them learn a trade!
Anyone wishing to congratulate Arjan can do so via: [email protected]
