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New booth for artichoke grower

Ocean Mist Farms, a grower and marketer of fresh artichokes in North America, will debut its new 30’ x 30’ booth at the International Fresh Produce Association’s Global Produce & Floral tradeshow in Anaheim, California October 19–21, 2023.

The layout of the new booth will also include a larger footprint to feature Ocean Mist's value-added items.

“Our new booth is an enhanced reflection of our rich farming heritage and provides the perfect platform to demonstrate our industry leadership in the fresh artichokes segment,” said Sr. Director of Marketing Mark Munger. “The new booth’s layout – with its sleek lines and improved flow floorplan – will display our product line in a stylish environment emulating the feel of a European outdoor market. This layout will also include a larger footprint to feature our value-added items – about one-third of the booth’s total merchandising area.”

“We felt it was important to better showcase our value-added products which are the fastest growing segment of our business,” said Director of Supply Chain & Compliance, Glen Alameda. “We have continued to invest in expanding our value-added program with infrastructure expansions, new machinery, additional production shifts and overall capacity to bolster and grow production. Along with increased volumes, exciting line extensions and innovations are in process and slated for launch in 2024 – our centennial year.”

Left to right: Mark Munger, Glen Alameda, Jeff Hutterer

“One message we are sharing with our retail and foodservice customers is that whether packed in our label, or theirs, we are a reliable and rapidly growing value-added partner,” said Jeff Hutterer, director of value-added sales. “We are unique in that nearly all the produce we process for our value-added program comes from our own farms. Our customers recognize us for our consistency, variety and ability to regularly deliver on our Gold Standard quality, which they can expect from our value-added programs as well.”

Ocean Mist Farms can be found at booth #3485.

For more information:
Lori Bigras
Ocean Mist Farms
lbigras@oceanmist.com
www.oceanmist.com

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